Have you envisioned what your brand looks like, sounds like, or even feels like? If you haven’t, then you have a lot of work to do! But, no worries! I am here to help you!
When it comes to branding you want to make sure you have a vision you want to portray and an image you want your audience to associate you with. Here is where brand identity and brand image play a huge role in the success of your business in the eyes of your target market and your potential customers.
Rule #1 don’t get the two of them mixed up! Brand image and brand identity are not the same, but they have to work together in harmony for your brand awareness to grow and your brand equity to become strong
This is what YOU as a company sees yourself become, it is more inspirational, it is your vision! You need to know what you want to look like and sound like before you launch yourself into the market, if not, consumers will make their mind about you, and that could be positive or negative.
This is how your AUDIENCE sees you as a company. The real and the raw way your consumers sees and acknowledges your brand in their minds.
Both are different but both need to overlap to maintain consistency and help your brand become stronger and more successful.
Make sure to work on your brand image, and the more authentic and real you are with the audience the more your brand image will reflect your hard work and personality as a brand.
If you missed last week’s blog, check it out here