In this day and age businesses all around the world are taking full advantage of social media platforms and social media marketing to grow their brands and maximize their reach through brand awareness. Yet, we still see some businesses that have not jumped on the social media train or worse, don’t believe social media is worth the investment and completely refuse to implement it in their business strategy.
While everyone is entitled to their own opinions and reasoning for their own business’s strategy, it is important to keep in mind that we are all part of an ever-changing world where technology and our access to resources and information are constantly changing and moving at a very fast pace. Thus, implementing strategies and techniques that allow us to evolve as a company with our consumers and audiences in real time is critical for the survival and future of our brands.
You don’t have to take my word for it, just read what these five Social Media Marketing Experts had to say on the topic:
“Engaging your clientele on social media allows you to talk with your audience, rather than at them. It allows you to collect real time data that can help throughout your whole sales process – from product development through to sales. Smart brands are using social media to gain feedback on products before they even launch, conducting polls and gaining feedback. You see big brands leveraging this power and having online launches sell out in minutes (think Kylie Cosmetics for a $1B example of online business success).
Social Media means changing your messaging and reacting to world events is easy. Updating your Facebook Ads to reflect a viral post is easy, or in the context of our current epidemic – businesses affected by COVID-19 who use social media have been able to easily communicate changes in business or procedures with their customers.
SEO is also crucial for business success online – with your customers spending 27% of their time each day online, they aren’t just engaging with friends or liking posts on Instagram – they’re looking for products they WANT and NEED. SEO allows you to optimize your website so that people looking for your product can find you. It’s essential if you want to be successful online.” – Tenille Townsend, Digital Marketer from an Australian based marketing agency, Flamingo Co.
“Digital technology has allowed companies of all sizes access to marketing tools available online. The development of digital marketing platforms and tools has provided a way for even the smallest businesses to compete. Even with little or no marketing budgets, an organization can be successful in marketing and promoting their products. With access to multiple metrics to measure performance companies can perform better and meet their growth goals.” – Dr. Wendy Guess, Author and MSM Professor for the Department of Marketing & Logistics at FIU.
“Today’s companies are implementing social media and SEO as a growth strategy. Social media marketing is about using all social networks to find out the right audience for their brand and to increase brand awareness. Search engine optimization is the way to gain more visibility and to get more people to visit the company website organically. They work together to accomplish the company’s goals; this is why SEO is becoming more social, and social media is turning into valuable search engines.”- Gabriela Delgado, Marketing Strategist at Castle Group and MSM Graduate Student at FIU
“The power of social media and SEO is more impactful than ever due to its infinite capacity to connect people globally and bring any content, product or service to someone’s most intimate cyberspace… their mobile device. I’ve seen the power firsthand from not only our financially driven platforms but also our endless community-building groups where ideas, relationships, and economic opportunities expand daily, dare I say, hourly.” – Hugette Montesinos, CEO and Marketing Expert of Disfunkshion Magazine
“Social media is a powerful marketing tool that can be used by companies to share their business stories and build brand awareness. It facilitates targeting the right consumer, and it allows these customers to relate, engage, and share content and product experiences with the rest of the world. These interactions build a community around the brand and reinforce its reputation.
Social media, when used correctly, also increases a businesses’ organic traffic through search engines, making both of these tools a key to the success of a company.” – Valentina Sollo, Founder of Rincon Fitness Center and FIU MSM Alum, Cohort 11.
Right now, COVID-19 is the perfect example as to why social media is so important and impactful when it comes to communication and staying connected with our audiences. More than ever, businesses are closing left and right due to a huge pandemic that is affecting everyone around the world, and it is up to e-commerce to save some of these businesses from going extinct. When it comes to e-commerce, businesses need social media and digital marketing to survive and get their products, services, and brand communication in the eyes of their target audience.
It is important to always keep up with evolving technologies, new tools, rules, and strategies that can help grow and scale your brand to stay competitive and relevant in the market, especially your target market. Refusing to stay current and up to date with an ever-changing industry can break a business and set the stage for a brand new and evolving brand to take your place.
Keep changing, growing, and learning, because social media is here for a while, might as well start learning it!